Review- Be a Smart Shopper, Read Before Buying!

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5 things you need to know before buying a smartwatch

Why exactly do you need a smartwatch? And if you want to buy one, how do you choose from all the various brands out there? All the options out there have their pros and cons and based on these pieces of information, we want to help you find what smartwatch is best for you by looking at some key features. According to Tom’s guide, the following are what you should be looking at before deciding on what smartwatch to buy.

1. Operating System

This is perhaps the most important feature you should consider when choosing the smartwatch you want to buy. This is because the type of operating system basically dictates the type of user experience you are going to get while using your device. So depending on your preference, you can choose between the Android, iOS, or Peeble devices. You might also want to consider the compatibility of the smartwatch with your smartphone. Be sure to buy one that actually works with your smartphone.

2. Display Type

Smartwatch displays come in two forms; E-ink and a colored LCD or AMOLED display. E-ink is an e-paper display that is very easy to read, especially when out in the sun. They come in monochrome and colored versions as well, and they also consume less battery life. LCD displays tend to be brighter and full of color, giving them an edge when it comes to viewing files such as photos and apps. The trade off with them is the fact that they consume more battery life.

SEE ALSO: Top 5 smart personal and home gadgets

3. Interface

Smartwatch interfaces generally come in two forms; touchscreen and buttons. Both have their pros and cons and it really just depends on what you feel more comfortable with. For example, while the touchscreen makes it easier to navigate, it might be difficult to select small items on the screen. On the other hand, while buttons ensure precision when selecting items on the screen, it usually takes much more time to navigate.

4. Design

The design of a smartphone is also one of the most important features to look into. Because the smartwatch is not only a gadget, it is also a fashion item and no one wants to wear something that doesn’t look good on them. There are many smartwatch companies that give their customers the opportunity to personalize their smartwatches during their purchase. Features such as the type or color of the band, color of the face and even the size of the watch can be tuned to the customer’s desires.

5. Notifications and Alerts

One of the main value propositions given by smartwatch companies is the convenience. Making and receiving calls and text messages, and receiving notifications is something you should expect of any smartwatch. So in this case, what you want to look at is the way these smartwatches actually get this done. Will you be able to see your notifications easily? How easy is it to respond to them? Can you include notification features for third party applications such as Twitter and Facebook?

Your expectation of your smartwatch will ultimately decide how you review these points when choosing which brand to buy. But ultimately, we hope that these features will help you make a better decision when you decide to get yourself one.

6 ways technology is making you a smarter shopper

These tech tools help shoppers make grocery lists, comparison shop and save money

Today’s grocery shopper is equipped with smartphones and discerning tastes. And they’re pushing traditional grocers to transform their shopping experience, with a focus on technology.

Here are six ways that technology is impacting your trip to the supermarket:

1. Automated shopping lists

Many major grocery chains now offer smart phone apps that let you easily create, edit, and share shopping lists, get weekly coupons and sales notifications, and more. Using one store’s app, Sajel Shah, a San Francisco, California publicist, simply “clips” coupons on her phone before visiting the store. “I have the app connected to my loyalty card account,” she says. So the app pulls up coupons, based on her previous purchases. “When I swipe the card at checkout,” she says, “all the coupons get applied to my order. Last night I saved 23 percent.”

2. Simplified comparison shopping

A handful of apps make it easy to compare prices and weekly sales across multiple stores. Basket, a crowd-sourced app, works by having users report on prices as they shop, providing prices from 170,000 grocery and retail stores. Simply put your grocery list into Basket and they’ll tell you where that list of groceries will cost the least. Basket will also pull in any coupons that apply, for additional savings. “Users can save an average 28 percent, before any coupons,” says Basket’s co-founder, Andy Ellwood.

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Apps such as Favado and GroceryPal show weekly sales and special offers at stores on items you select, letting you compare deals. Both apps pull in available coupons that may lower the prices even more.

3. Getting you cash back

No time to comparison-shop? You can still get cash back after leaving the store, simply by scanning your receipt into rebate apps such as Ibotta or Checkout 51. With both apps, you can browse available rebates before, or after, you shop, submit a picture of your receipt (or product bar code). The apps calculate rewards you’ve qualified for, and deposits the money into an account you create on the app.

“I actually don’t look through the app until after I shop,” says Malisa Lieser, a family meal-planning consultant in metropolitan Minneapolis. “That way, I’m not buying things just because they have a rebate, but rather saving on items that were already on my list.”

4. Jogging your memory

Groceries have started using in-store Bluetooth transmitters and other tracking technologies to deliver personalized messages, based on information about a user’s location transmitted by their mobile phones. If you use a shopping or recipe app (with location services enabled), you may see messages popping up on your phone—from the store or brand sponsors—alerting you to sales, delivering coupons, suggesting a recipe, or giving you a heads-up about the special display that’s right in front of you.

David Eyler, a financial planner in Vermont, keeps his shopping list in an app, which he’s set with his local grocery store’s address. “I’m automatically reminded to stop at the grocery store and pick up items on my lists when I drive near its location,” he says.

5. Streamlined checkout

Amazon is exploring hybrid grocery store models that combine the seamless convenience of online shopping with a brick-and-mortar store.

In 2020, for example, the company launched Amazon Go, its first brick-and-mortar grocery store, in Bellevue, Washington. As customers enter the store, they are logged-in with their phones. Sensors track what items they take from the shelf. And as they walk out the door, their bill is automatically tallied and charged to their account.

Other retailers are experimenting with ways to speed checkout, with apps that let shoppers scan items, and compare prices, as they add them to the their cart, pay online, and show a QR code receipt at the door. In 2020, the Kroger supermarket chain started using QueVision, a system of sensors and predictive analytics to anticipate when customers are about to crush the checkout lines, sending in additional cashiers and helping to cut average wait time from four minutes to less than 30 seconds.

Liza Newman Shaw

6. Keeping you rolling

Drive-through is also on the rise. Amazon Fresh has drive-through locations in metropolitan Seattle, where customers pull up beneath an awning to collect groceries they’ve ordered online.

Other retailers–even wholesale shopping clubs–are offering shoppers the chance to gain back time (and money) by picking up groceries at drive-through services. Liza Newman Shaw, a family therapist and mother of two teens in North Carolina, says she “mostly loves” the curbside pick-up option her regional grocery chain offers. “I order the food online and drive up, swipe the card, and they bring it out to my car.,” she says, adding, “I don’t use it every week, but it is extremely convenient for when I have been too busy to stroll the aisles myself.”

Another popular option is delivery service. “Time not spent at the grocery store or in traffic is time I can work or do something I actually enjoy,” says Lisa Hazen, a graphic designer and mother of two in Bellevue, Washington.

Lisa regularly orders from a delivery service, which uses a network of freelance shoppers to pick up and deliver items from stores to customers, once or twice a week. Ordering online isn’t just more convenient, says Hazen, but also helps her family stick to a budget. “Impulse buys are pretty much eliminated,” she says, adding, “I’m able to check items off my list from recipes and stick to a meal plan for the week.”

Why Online Store Owners Should Embrace Online Reviews

The ecommerce landscape is continually changing and evolving. One of the biggest changes in recent years has been the proliferation of online reviews.

In fact, reviews have spread all across the internet and they pop-up regardless of whether you’re actively encouraging them or not.

However, when used strategically, reviews can become powerful pieces of social proof that persuade people to buy.

In this post we’ll look at how to put reviews to work in your business. Specifically, we’ll show you how to start generating (and automating) them, as well as how to manage them.

Let’s get started.

The benefits of online reviews for ecommerce stores

Seeking out online reviews has become such standard part of the buying process for people these days that every online retailer needs to be thinking about them.

  • 70% of customers consult reviews or ratings before making a final purchase. (PeopleClaim)
  • 63% of consumers are more likely to purchase from a site if it has product ratings and reviews.
  • 67% of consumers read 6 reviews or less before they feel they can trust a business enough to make a purchase. (MarketingProfs)
  • As many as 79% of consumers trust product reviews as much as a personal recommendation.
  • 80% of consumers have changed their mind about purchases based on NEGATIVE information they have found online. (ReputationAdvocate)
  • On average, 75 percent of reviews posted on review websites are positive, and 71 percent of consumers agreed that reviews make them more comfortable that they are purchasing the right product or service.

In other words, reviews have real value for consumers and people now depend on them. But, they also have some big benefits for retailers.

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1. Change how customers perceive you

The biggest obstacle for you as an ecommerce store owner is building trust between your brand and your customer. Nobody wants to have bad reputation. Good quality products, reliability, and helpfulness all add up to the way your customers perceive you and your business.

Genuine, positive reviews will encourage customers to look at you as someone they can trust, someone who cares about their customers, and someone who is willing to go the extra mile for an exceptional customer experience.

2. Unbiased insight

In addition to providing unbiased information people can rely on, people also like reviews because they provide third party insight into the quality and experience your product provides. For example, learning more about the softness, flexibility and durability of a yoga mat and how it performed at the local gym.

Reviews such as those help people imagine themselves using your product in their own lives and also help reduce common questions that would otherwise come to you through customer support inquiries.

3. Building trust and credibility

Smaller and newer ecommerce brands face a larger challenge when it comes to building trust than larger, well known brands. It’s especially tough these days as people are more cautious than ever.

“The increasing prevalence of phishing scams, malware, and just plain shoddy customer service makes consumers more wary with their clicks than ever before – which means that trust indicators on your website are more important than ever before.” – Mark Hayes, Shopify

Just like Mark suggests, trust indicators on your store are important and making reviews clearly available on your site can go along way towards persuading people to pull their wallets out.

For example, check out how MVMT Watches uses (and solicits) reviews on their product pages to add social proof and convince people to buy:

How to encourage customer reviews

Now that we’ve looked at why you should be taking advantage of reviews, let’s look at how to start generating them. Having a way for customers to leave a review is one thing – and quite important – but getting the customers to actually leave reviews is something else entirely. Many times, your customer will simply forget to review the product she bought, or she won’t feel inspired enough to write a review about it.

What can you do to get people motivated?

1. Send out friendly emails

Learning to be a good email marketer isn’t just for selling more of your products, it’s also for encouraging people to become an active part of your community, to share the same passion for that which you love so dearly. You should learn how to build email campaigns that you can send out to customers who’ve had the product in their hands for a week or two – this will give them enough time to learn about the product, and also to experience it enough to write a review about it. Be gentle, kind, and ask what else you can do to help.

2. Reviewing should be easy

The worst thing you could do is to force your customers to go through a tedious verification process when submitting a review for you. Make leaving reviews accessible, easy and also rewarding; like setting up a coupon for $5 off for the next order! It will surprise your customer, and increase her trust in your business.

Let only registered members who’ve purchased the product leave a review, but make it as easy as entering some text and pressing the submit button.

3. Coupons, discounts, and sneak previews

Even the smallest of incentives can have a huge impact on how engaging your customer is going to be. Like I mentioned above, giving a special coupon after some submits a review might prove to be very beneficial, at the same time – discount codes, or sneak previews of upcoming products is also a great way to encourage customers to be a part of your community.

Tools necessary to carry out the task

I think it’s time we take a look at some important tools that can for gathering and managing reviews, and hopefully help you discover new ways of automating things.

Email marketing

Email marketing is an important part of gathering reviews because not only does it let you follow up with customers who have recently purchased from you, but you can also automate the process so you only have to set it up once. In your email marketing software, simply set up an autoresponder that goes out about a week after your customer receives your product and has had time to experience it.

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We’ll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.

Thanks for subscribing. You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 90-day trial of Shopify.

If you’re new to email marketing, here’s some tool recommendations to get your started:


MailChimp is an email marketing service with over 7 million users. They provide an easy way for users to send email newsletters, manage subscriber lists, and track campaign performance.

MailChimp takes a variety of basic and advanced features (like templates, list segmentation, a/b testing, geo-targeting and ROI tracking) and makes them accessible to the everyday user through automation and a competitive price point.

They have numerous case studies archived on their blog, some that stand out are from designers like Paul Jarvis, and from huge media outlets like Slate.


AWeber develops and runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers and entrepreneurs around the globe. It is among the top 5 leading email marketing companies in the world, and has plenty of experience to cater for all-level people.

Their Drag & Drop email builder that they’ve built is easy enough for newbies with advanced options for experts. No matter your skill level, you can customize emails to fit your style.

Campaign Monitor

Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results. Built from the ground up for creative professionals, you can manage all your clients from a single account and let them send campaigns at prices you set.

In addition to these three services, you can also find more excellent options, like Klaviyo, in the Shopify App Store.

Yotpo for Social Reviews

Yotpo is a reviews and marketing solution for ecommerce stores. Yotpo helps stores generate tons of reviews and use them to drive quality traffic and sales through social media, email and other channels. Yotpo also includes powerful reports and analytics giving online you actionable insights to improve merchandising and marketing strategy.

You might not be generating a very large review count by using the built-in review system of your shopping cart software, so that is why Yotpo can prove to be very useful. It allows you to integrate a simple review platform that can be powered by social media. It has a free-for-life plan available, but there are also paid versions that allow for more flexibility.

Product Reviews App by Shopify

Product Reviews is a fee app from Shopify that lets you easily add product reviews to your online store. This is a great way to engage your customers and boost sales.

With Product Reviews you get SEO-friendly review scores, theme-adaptive design and easy customization which is great for those users don’t know how to code.

Make sure you check out all the other review apps in the Shopify App Store as well.


Hopefully this post has given you some ideas about how you can begin putting product reviews to work in your business. Reviews are powerful and when used effectively they can help you boost sales.

Do you currently use reviews on your site? How has it worked out for you? Let us know in the comments.

About the author: Alex Ivanovs loves to immerse himself in a subject that he is writing about, not only does it help him to escape in peace, it enables him to learn, and grow at the same time. He is the force behind CodeCondo, a web development community for aspiring developers and webmasters.

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Thanks for subscribing.

You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free 90-day trial of Shopify.

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Coronavirus: Supermarkets ask shoppers to be ‘considerate’ and stop stockpiling

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Supermarkets are urging shoppers not to buy more than they need amid concern over coronavirus-linked stockpiling.

In a joint letter, UK retailers have reminded customers to be considerate in their shopping, so that others are not left without much-needed items.

“There is enough for everyone if we all work together,” it adds.

It comes after some shops began rationing the sales of certain products to avoid them selling out completely.

In the letter, the retailers say online and click-and-collect services are at “full capacity” and staff and suppliers are “working day and night to keep the nation fed”.

The retailers say they are working “closely” with government and suppliers to make more deliveries to stores so that shelves are well-stocked.

“We understand your concerns but buying more than is needed can sometimes mean that others will be left without,” the letter reads.

That was echoed in an email to customers from Sainsbury’s boss Mike Coupe, who said: “There are gaps on shelves because of increased demand, but we have new stock arriving regularly and we’re doing our best to keep shelves stocked.”

In a plea to shoppers, he said: “Please think before you buy and only buy what you and your family need.”

I was laughing at people stockpiling toilet roll.. But now that I actually need to buy some, it’s getting a bit beyond a joke. Even the kleenex is all gone. Not happy.

End of Twitter post by @ViewdataUK

Speaking on behalf of retailers, Helen Dickinson, chief executive of the British Retail Consortium (BRC), said: “In the face of unprecedented demand as a result of coronavirus, food retailers have come together to ask their customers to support each other to make sure everyone can get access to the products they need.”

The plea follows widespread concern over shoppers emptying supermarket shelves as fears grow over the spread of coronavirus.

Long queues were reported outside some supermarkets on Sunday morning.

Live scenes at ASDA Trafford Centre. I can confirm I DO NOT need toilet roll. Just a small chicken for a Sunday roast. I’m stunned. this is mad #CoronaVirus

End of Twitter post by @rickyboleto

Items including toilet paper, hand sanitiser, pasta and tinned foods are among those that have been in short supply.

That has led some supermarkets to limit the sale of some products, while Aldi has restricted customers to buying a maximum of four of each item.

Tesco, shoppers are limited to buying no more than five of certain goods, including anti-bacterial gels, wipes and sprays, dry pasta, UHT milk and some tinned vegetables.

Meanwhile, Waitrose has brought in a temporary cap on some items on its website, including some anti-bacterial soaps and wipes.

Boots and Asda are both restricting some types of hand sanitiser to two bottles per person.

Campaigners have warned stockpiling could hit the “most vulnerable” hardest.


By Katy Austin, BBC business correspondent

Supermarkets are used to spikes in demand, for example over the festive period. But they have usually been expecting them.

It has been clear from repeatedly emptied shelves that many shoppers have not heeded the official advice that there is no need to stockpile.

The BRC lobby group insists its members are resilient and there won’t be long-term shortages. And supermarkets have adapted quickly. For example, Sainsbury’s has told customers today that it has increased warehouse capacity and ordered more stock. Tesco is among the brands that will take up the government’s offer of extending delivery hours to keep up with demand.

But with demand unprecedented for the time of year – weeks before the expected UK peak of the pandemic – this unusual joint letter from the major supermarkets shows they feel a strong message needs sending to customers. They will be hoping that the coordinated effort will help their strained supply chains cope and ensure everyone, including the most vulnerable, can get what they need.

Some food banks say they have a shortage of basic items which have already been panic bought by shoppers.

The government has said there is no need for anyone to stockpile items, with Prime Minister Boris Johnson urging people to “behave responsibly and think about others”.

The government is relaxing restrictions on delivery hours for retailers to try to ensure shops remain stocked with basic items.

Deliveries to supermarkets are usually restricted overnight to avoid disturbing local residents.

Environment Secretary George Eustice said allowing night-time deliveries would allow stock to move more quickly from warehouses to shelves.

Meanwhile, the Competition and Markets Authority watchdog has warned retailers not to “exploit” fears about coronavirus by dramatically increasing the price of protective goods such as hand gels and face masks.

Have you been stocking up because of the coronavirus? Have you been affected by panic buying? Share your experiences by emailing [email protected] .

Please include a contact number if you are willing to speak to a BBC journalist. You can also contact us in the following ways:

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